Customer Success Intelligence

The following guide will enable you to ace your SaaS product management strategy and supercharge your customer success through product-driven intelligence.

A strong Product and Customer Success relationship is critical for long-term success. Here are 3 quick steps to foster effective collaboration between them.

Product Experience is the part of the customer journey that allows for churn reduction and improves revenue. Read how to build a Product Experience strategy

Isn’t it every SaaS company’s dream to have tons of leads coming in for the product? A great way to get that is by building a PQL process. The PQL model will help sales teams identify sales opportunities in users. But what is a PQL? What is a ...

Let’s examine product-centric vs customer-centric approaches in detail and find out how they contribute individually to the business growth.

How does product and customer success alignment take place and how can it help the organizations to come up with delivering a seamless customer experience.

When it comes to marketing, there are different channels that you can resort to. While all these channels are driven by companies with the only motive of promoting their products and acquiring new customers, there is one method that is the “clea...

Today’s businesses follow many types of revenue models. Perhaps the most common, oldest example is a one-off transaction in which a product is exchanged for currency. This takes place when you pop into a store to purchase a bottle of water. Othe...

To achieve product success, you will need to establish, create, and monitor customer touchpoints. The success of your customers becomes your product’s success. By implementing customer touchpoint management, you improve the relationships you...

Is creating a user-friendly and helpful product enough to attract and retain paying customers? Does it guarantee customer loyalty and give you an edge over your competitors? Is it all you need to grow and sustain a successful mobile app business?&...

Before we surface the world of in-product marketing, it is better if I begin with defining the very term. In-product marketing is the procedure of bringing a certain product to the audience, promoting it, and then selling it to the customers. It m...

Here’s what you need to know about why Behavioural Data and Behavioural Analytics have become the secret ingredient for product led growth.