Digital marketers and B2B SaaS organizations both value engagement metrics. You can fine-tune your users’ experience to ensure they get the most out of your software by using engagement analytics. Users that spend time on your app or website are likely to find value in it.  

Highly engaged users will buy from you, come back, and recommend your product to others. This will allow you to increase the revenue from your product or service through subscriptions or advertisements. 

You will want to know how users interact with your software once they have started using it so you can raise app engagement metrics and profitability.

You will lose out if you do not know which users make purchases, which do not, which are active, and which are not. Fortunately, a tool is available to you that provides insights into user engagement data. It is called Mixpanel. 

In this write-up, you will learn comprehensively about Mixpanel and how it may boost user engagement for your product or service. 

So, without further delay, let us get started. 

What is Mixpanel? 

Mixpanel is a platform for internet and digital analytics and user behavior. It focuses on users’ online behaviors, including registering for a service, viewing a product demo, returning to the service after a long absence, and interacting with aspects of a good or service.

More than 20,000 users (about the seating capacity of Madison Square Garden) in more than 150 nations worldwide utilize Mixpanel. Each year, these clients track more than five trillion data points. Mixpanel can absorb 8+ trillion data points annually and scan 250 billion events every query.

Mixpanel is made to make it easier for you to comprehend your engagement data and, as a result, raise user interest in your good or service. Regardless of the technologies you employ, Mixpanel can assist you in keeping an eye on the digital footprint of the users that visit your website via mobile or desktop. This includes Ruby, PHP, JavaScript, Unity, iOS, and Android.

Mixpanel enables you to respond to questions like:

• What features do the most frequent users interact with?
• How can I ensure my customers use my goods for a long time?
• How can I boost my acquisition flow to attract more users?
• Where do people lose interest in the sales process?
• Who are the top website referral sources?

The answers to these and many other questions can be found using Mixpanel. You may utilize Mixpanel’s powerful event-based analytics to build funnels and gather information.

For these reasons, many firms use Mixpanel to monitor events, design efficient sales funnels, and identify trends.

Analytics programs frequently monitor user interaction through page visits and browser sessions.

Mixpanel uses a separate, more potent data model to track in-product interactions. This type of tracking—which we refer to as “event-based”—allows for considerably more thorough user behavior monitoring.

Events, Users, and Properties make up the foundation of the event-based model.

Events

An event is a data point that shows how a user and your product interact. Events come in many different forms of interactions. For instance, when a consumer buys a coffee from your café app, there are specifics that describe the purchase when it occurs. In Mixpanel, events such as coffee purchases can be recorded.

Users

A user is someone who has finished interacting with your product on the other side of an event.

Because each user is distinct, Mixpanel keeps track of which users finished which events and joins the two separate data sources.

event.distinct_id = user_profile.distinct_id

Properties

An Event’s or a User’s properties are attributes that aid in defining their particular attributes.

An Event Property, as its name suggests, describes an event. The purchase would be the event for a latte purchase, and either Item Type (in this case, Latte) or Item Price (in this case, $2.50) might be the event property.

On the other side, a User Property offers information about a User. This may be something as basic as a user’s name or age or something more complex like their most popular item.

How do I integrate with Mixpanel? (3rd party Mixpanel integration) 

A powerful method to add value for your clients using Mixpanel is to build an integration with it. These steps will help your Mixpanel integration stand out.

Give your Integration ID

Create an Integration ID (a string containing the name of your organization or solution, such as “mixpanel”) and send it to Mixpanel with each event as the value of the $source property and each API request as the header value for the X-Mixpanel-Integration-ID response code. Customers will better understand the source of their event data in Mixpanel as a result, and it will also improve how we distribute resources to our partners.

Send Mixpanel, events, and user attributes

By providing information to the proper URL endpoint, the Mixpanel HTTP tracking API enables user profile handling and event-based tracking. As an alternative, Mixpanel offers direct support for tracking libraries across a wide range of platforms.

Join Mixpanel’s European servers

When customers activate your Mixpanel integration, provide them the choice to send data to Mixpanel’s EU servers.

Fill up Mixpanel’s Experiments Report automatically

Reduce time-to-value for your common customers by adding support for auto-populating Mixpanel’s Experiments report to your integration if you provide experiments or A/B tests to your clients.

Upgrade your schemas

Using Schemas, you may sync Mixpanel with your internal data dictionary or tracking system. Uploading schemas will be used to populate Lexicon and offer more context to the query UI for your data.

Test your code

Mixpanel’s Events report (formerly Live View report) is an excellent method to check if everything is operating as planned for integrations delivering events to Mixpanel.

Obtain cohort syncs via Mixpanel

Customers can use our Integrations UI to create a custom webhook URL, and Mixpanel allows syncing cohorts to that URL. Please look at Mixpanel’s Cohort Sync to Webhooks document if you want your users to send cohorts to your tool.

Keep track of your integration

The utilization of your integration will rise if you include customer-facing content on your website that outlines which use cases your integration helps to address and how to set it up. Which events clients can send to Mixpanel and what properties those events have should be covered in your documentation.

Become a member of mixpanel.com

Finally, submit your integration so that it can be included on Mixpanel’s Integrations Directory and made available to Mixpanel’s clients.

How to make the most out of Mixpanel integration?

We will walk you through the process in this section so you can use Mixpanel integration to its fullest potential. We will examine the platform’s viability for data collecting and how you may use it to achieve your objectives.

In what way is the data provided to Mixpanel? 

Data collection requires tracking code implementation into the application’s source code; a procedure frequently referred to as “implementation.”

Consider adding a Mixpanel code to your website’s “Sign Up” button so you can see how this operates. Data is transmitted to Mixpanel each time a person registers on your website, which triggers it.

‍One of the most important steps in the process is implementation; the efficiency with which the tool is used will determine how successfully you can use Mixpanel for data collection and analysis.

No new snippet is required; join Mixpanel using the library of integrations and start providing data immediately if you reduce browser tag bloat by connecting it through a customer data integration tool.

Users can adapt their Mixpanel implementation to their specific needs to avoid becoming lost in a sea of useless data. Additionally, users can pick which information needs to be gathered while organizing their implementation procedure (if using the customer data integration tool, this part will already be completed).

‍Of course, the implementation procedure can be adjusted when the range of needs inside the business changes.

How does Mixpanel make the most of the data? 

Utilizing insights from data analysis gives organizations the ability to make wise choices about how to advance their goals, which is a significant benefit.

The tools provided by Mixpanel give organizations assorted options to attract, engage, and keep a devoted consumer base.

Timing is everything when it comes to connecting with clients. Mixpanel’s messaging tool can be quite helpful when persuading and motivating customers to do a particular action or raise customer happiness.

Businesses can use it to target, find, interact with, and keep a devoted consumer base, but more crucially, it enables businesses to gauge the success of their messaging.

Mixpanel will give you data-driven, suggested activities to reach your predefined results using behavioral segmentation combined with particular features defined by you.

Integration of customer data 

The client information that powers Mixpanel is a priceless asset. It enables marketing organizations to optimize their current strategies and find fresh outreach opportunities when utilized smartly with a powerful customer data infrastructure platform.

Utilizing Mixpanel’s connections guarantees that consumer data is consistently accessible across channels and gives businesses more opportunities to use it.

Pricing options provided by Mixpanel 

To accommodate various organizational levels, Mixpanel offers three different pricing categories.

• Starter tier customers are permitted up to 1,000 tracked users per month, and up to 90 days (about 3 months)’ worth of data history is saved.
• The Growth tier starts at $24 per month for every 1,000 monthly tracked users and offers up to 25,000 tracked users per month with no limit on data history.
• Custom pricing is available for the Enterprise tier, which includes all of the Growth tier’s features and grants users access to expert services.

Investing in a company is a definite way to see it develop, and Mixpanel is no exception. Forrester Consulting’s 2018 Total Economic Impact Report found that Mixpanel customers who used the SaaS product for three years saw an astounding ROI of 298 percent on average. In other words, Mixpanel is a purchase that more than pays for itself.

Final Thoughts 

B2B Organizations that want to expand and keep their competitive edge in the increasingly competitive world of digital marketing must continually look for new ways to stand out in their marketing efforts. 

Teams may track web and mobile events intelligently with Mixpanel’s analytics platform to better understand client behavior.  

Teams can use customer data for audience engagement, A/B testing, customer success, and many other purposes, thanks to strong integrations with products like Airship, Convert, and HelpScout. 

All sizes of organizations—from young startups to giant corporations can access its advantages because of the three pricing tiers, one of which is a free plan.  

Companies have the freedom to determine expenses depending on their precise demands at any stage of the business cycle with a pricing model that charges based on monthly tracked users (MTUs). 

While value is undoubtedly a crucial consideration in decision-making, B2B businesses ultimately want to see returns from their new service investments.  

Mixpanel is prepared to assist and deliver with recognitions like the 2019 Customers’ Choice for Web & Mobile App Analytics, United States, Asia, and Europe offices, and an amazing track record of raising ROIs. 

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