Your business can have more than one ideal customer. It’s important to keep an open mind on it at the product-market fit stage (and optimize your strategy accordingly).

There are so many different definitions of startups, but, at the end of the day, it really depends on team maturity (including the maturity of the customer success team).

AI enables companies to cater to many more customers than they ever could. We will see this trend growing and AI becoming much more evolved in the next five years.

Over the last decade, customer success has evolved from being perceived as only a “churn buster” to an “earn booster” strategically connected to revenues.