COVID-19 made everything go digital. It enabled organizations of all sizes to serve the full spectrum of customers—right from the upper echelon down to the long tail.

For subscription-revenue companies, dipping Net Revenue Retention (NRR) almost always results in your Cost of Sales going up.

Adoption is not a one-time activity. Sustainable user adoption is all about continuously matching the pace of evolution of your product to that of your customers’ business environment.